INTRODUCTION
Making everyday payments feel simpler, faster, and easier to trust.
Arc Pay had built a capable payment platform, but its brand and mobile experience weren't communicating that simplicity. We redesigned both around clarity, confidence, and ease, creating a more intuitive way for people to manage everyday payments.
Task completion
+42%
User engagement
+31%
Conversion rate
+18%
Support requests
−27%
PROBLEM STATEMENT
The technology was simple. The experience wasn't.
Arc Pay made everyday payments possible, but users had to work too hard to understand what they could do and where to go next. Key actions were buried beneath competing information, while the visual identity lacked the confidence expected from a financial product. The challenge was to make a complex financial experience feel effortless.
We turned a complicated payment experience into a clearer way to move money.
We simplified the mobile experience, strengthened the visual hierarchy, and rebuilt key flows around the way people actually use the product. A sharper visual identity brought the same clarity and confidence to the wider Arc Pay brand.
The result was a payment experience that feels faster, more intuitive, and easier to trust.
SOLUTION
Make something worth noticing.
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