Orion
How a strategic redesign helped nimbus turn a stagnant product into a high-performing growth engine
When the Moose team first met Nimbus, their mobile app was functional but stagnant. The product had a loyal base but struggled to convert new users. The team needed more than just a facelift; they needed a clear design strategy that could unlock the next stage of growth. This project became a turning point for both teams, proving how design clarity can transform momentum.
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When conversion rates stalled and engagement dipped, it became clear that the product experience was holding everything back
Nimbus had hit a wall. New users were signing up but leaving after the first session. The onboarding felt confusing, the navigation was fragmented, and the visuals didn’t match the ambition of their product. Internal data showed users dropping off before reaching key actions, and support tickets were piling up with the same recurring questions. The team was stretched thin trying to fix the cracks without a clear direction forward.
Rebuilding the entire journey around clarity, flow, and simplicity created a seamless experience that users actually enjoyed
Our approach was to simplify, not add more layers. We mapped the user journey from sign-up to conversion, then restructured the entire flow around clarity and speed. Every screen was redesigned to reduce friction. Visual language was tightened, the onboarding became intuitive, and the core actions were made impossible to miss. Within weeks of launch, the difference was clear: users stayed longer, moved faster, and converted more often.
